The challenge was to merge Chobani's modern, clean, white look with their natural farm roots into a booth for Expo West.  The components of the booth also had to be reconfigured to fit smaller booth sizes.  I worked with the creative team to develop this booth.  We created a Farmhouse look and feel with modern transparent elements to allow attendees to see into the Chobani process.  Large serving stations could break down into smaller sampling stations. Interactive farmhouse tables allow the attendees to take a deeper dive into Chobani ingredients. The long thin "blue sky" LED banners above help to create a setting and display Chobani brand messaging.

Role: Senior 3D Experience Designer