IBM at TED 2016 

Every great idea starts with a spark of inspiration.  Spark was the theme of TED @ IBM 2016. I worked with the creative team to evolve the Spark theme into a many faceted polyhedron which took on different scales throughout the event both in the physical stage set and graphic look and feel.  This event took place at the SF Jazz in San Francisco California. In order to engage the large amount of attendees pre and post show, we extended a large truss structure over the entry side walk and street to house registration and a variety of interactive engagements which focused on IBM offerings. In addition, we also spread out a number of activations throughout both floors of the lobby. During the design and planning process I developed 3D models and renders to illustrate a 360 view of the entire event. This included all the activation placement, graphic placement, outdoor tent structure, and stage and lighting design. I also worked closely with the graphic arts to incorporate a variety of 3D textured polyhedrons into the graphics. We created a variety of polyhedron graphics which we mapped with different textures that represented each of the speakers. 

Role: Senior 3D Experience Designer